1.Content
The most important thing on YouTube is content.You might be observing that Justin Bieber channel has only 172 videos but has astonishing 55.7 million subscribers and at the same time marques Brownlee is a tech channel which has over 1.2K videos but it has 12 million subscribers.You might be wondering why there is such a tremendous difference, this is the thing where content comes in.The more valuable and entertaining your content more the views and subscribers will be generated to your channel.Content is the king and you have to become skillful to produce better content than before.
2.Professionalism
It is important to keep your channel professional and stunning.It simply means that you have to create account on all the social medias such as Twitter,Facebook,Instagram,Snapchat to share your videos and posts.You have to give a quality description about your channel in about us section .You can ask subscribers to subscribe to your channel but make sure that not to give description which seems like you are begging in front of people to subscribe to your channel.Short description looks pretty awesome and stunning.You also have to mention address and contact in the about us section.You have to upload a quality channel banner and profile picture which is also very important to look professional.Here are some examples below.
3.Use of Materials
Always remember that you are not using any copyrighted material or video because if you do the owner can give you strike and if you get three strikes on your YouTube channel your entire channel will be terminated.There are some channel on YouTube where you can use their material for free to give background music such as NCS.There are various sound effects available on YouTube which you can add to your videos to look impressive.YouTube even provides you music library to use free music.You can even use quality images from websites like Pixabay and pexels to add to your videos.You can take images from google directly by doing a simple settings.
4.Investment
Definitely i would not recommend to purchase expensive equipment and camera for your channel as a beginner.As you gain experience and start generating revenue from your channel you can spend it afterwards.Smartphone cameras are very good these days.You can use these for video shooting and and photo capturing.There are also free,easy to use software and applications available for editing your videos so need to pay money to purchase expensive software or hire a professional editor for your videos.You can even crack premium software and download it for free on your windows OS.
5.YouTube Thumbnails
Whenever a user search for a video content thumbnails appear first and more attractive the thumbnails it is more likely chance that he will click on that video.I definitely recommend people to start practicing to design attractive and eye catchy thumbnails.I highly recommend users to learn Photoshop because it is used by almost everyone to make stunning and attractive thumbnails.This advanced software allows user to take the photo editing to next level.If you don't want to spend time in learning this software then there is an alternative for it. Canva is an alternative to Photoshop which is lot simpler than Photoshop.It is an graphic design tool which you can use to create thumbnails,banner,logos with few clicks.Both free and paid versions are available of this tool.Here are some examples of thumbnails which you can create.
Using Canva
Using Photoshop
source:Trakintech
6.Updates and Posts
source:Clash of Clans
According to reports uploading videos regularly once or twice a week helps to optimize your rankings and generate view and subscribers fast.Mostly content creators will upload once or twice a week.There are some YouTubers which upload videos on daily basis like RomanAtWood,Wrestlelamia,Technical Guruji,WWE.Whenever you upload a video don't forget to post it on community tab so that if some subscribers miss to watch that you have uploaded they will get an update through community Tab.Also leave a comment in the comment section below regarding that video and if you want to mention the sections of video then you can do that do in either in the comment section or description box.
7.Collaborations
Apart from sharing videos from social media your can promote your videos using End screens.YouTube provides an feature to link channel and videos in a video.This is a great option to promote your videos and your channel.You can use this option using YouTube creator Studio.You can create a website or web page and can post your videos there to promote them.You can even do collaborations with other YouTubers to attract their audience to your channel.Almost all big content creators has done this thing with one another like CarryMinati,GordonRamasay,MKBHD,Technical Guruji.
8.YouTube SEO Tools
There are some tools available on the internet to boost your views.This helps to tackle your competitor and generate more views.TubeBuddy is plugin and a great tool which you can use for YouTube SEO.This tool tells you about the right tags,title,keywords which you have to add to your videos in order to increase rankings and traffic.You can search and add in your chrome extension.Just like TubeBuddy you can also use another extension called SEO checklist this is also a SEO tool.Tubics is tool which tells you about the flaws which you have done to your channel and also tells you what you have to improve in your channel order to gain views and subscribers.There are both free and paid versions available for these tools.
9.Video Length
You video length matters a lot.Longer the videos are higher is the watch time you get.With long video it is higher chance that YouTube will promote your videos.But as a new YouTuber you have to make your videos short(1-5 minutes) because many people don't know much about you and they might leave watching the video in between or even they don't click on the videos because of it's long length which will loose the ranking and views.As soon as your channel grows you can increase your video length(10-15 minutes) to get higher watch time.
10.Create Playlists
When you create a playlist it helps YouTube algorithm to know which kind of content you are producing.This makes YouTube to recommend people your videos who watch similar kind of content.Also when you create a playlist and if a user is watching one video from that playlist and as soon as the video ends it will redirected to another video of that playlist this helps channel to increase watch time.
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